W Series Esports League won Getty Images partnership

W Series Esports League won Getty Images partnership

W Series Esports League won Getty Images partnership

Getty Images have announced that they are partnering with female simulation racing competition W Series Esports League. The visual media company will become the official photographic partner of the league as part of the exclusive deal. The league was recently launched but the championship has been postponed until 2021 due to the ongoing COVID-19 pandemic. The W Series will see a group of drivers battling it out on the iRacingPlatform.

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CEO of W Series, Catherine Bond Muir, commented on the partnership: “We at W Series are delighted to partner with Getty Images, whose expertise is unmatched across all sorts of photography and whose brand values in respect of diversity and inclusion are a great fit with those of W Series.” “But although the W Series Esports League provides great on-screen entertainment for fans and poses a stern sporting test for our drivers, there is a bigger purpose to it also: we hope that women and girls who perhaps have not engaged with esports or in particular sim racing, either as viewers or players, will be inspired by the exploits of our 20 female racers to embrace it in greater numbers than they have hitherto.”

Global Head of Content at Getty Images, Ken Mainardis, also commented on the partnership: “Ever since Getty Images was founded 25 years ago, our specialist operations team and industry-leading photographic talent have been at the forefront of creating innovative sports photography. This partnership furthers the W Series aim in elevating female esports to a global audience and demonstrates how Getty Images leads the way in delivering cutting-edge content to our customers around the world.”

Adam Wilson

Adam Wilson

Owner and Managing Director