Tundra reach partnerships with TikTok and Kappa

Tundra reach partnerships with TikTok and Kappa

Tundra reach partnerships with TikTok and Kappa

Esports organisation Tundra has released that it has established partnerships with TikTok and clothing brand Kappa. These partnerships come just a day after the release of the much anticipated Fifa 21, as an eSports organisation they are looking to “build an international roster of the world’s best FIFA players for the 2021 season.”.

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UK Sales Manager for Kappa, Dave Bandell, commented on the partnerships: “Kappa is delighted to sign as a technical partner with such a global brand as Tundra. Esports is very much at the forefront of our strategy going forward and we believe the global appeal of Tundra is very much aligned with our own.”

Head of Brand and Partnerships Marketing at Tiktok Europe, Jana Ulaite, also commented on the partnerships: “Esports has found a natural home on TikTok, with gaming content already proving to be hugely popular in our community. Our users love to share their winning gameplays, rituals, and triumphs, while also watching the best in the business go head to head in international tournaments. We’re delighted to be partnering with Tundra to bring even more esports content onto TikTok.”

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