Team Liquid partners with social media analytics firm Zoomph

Team Liquid partners with social media analytics firm Zoomph

Team Liquid partners with social media analytics firm Zoomph

Team Liquid has entered into a partnership with social media analytics firm Zoomph. The deal is set to measure the impact that social media has on its brand deals and to also provide an insight into the eSports organisations audience. Within the agreement Zoomph has customised their platform to meet all of the requirements the eSports organisations needs.

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Nick Cronin, Chief Digital Officer of Zoomph, commented on the partnership: “Team Liquid is supported by a passionate and highly engaged community across a range of competitive games, apparel, and digital content.Our partnership with Team Liquid has helped us elevate all aspects of our platform and flex our capabilities more than ever. Together we continue to innovate and showcase the value of Team Liquid’s unparalleled fan base.”

Victor Goossens, Co-CEO of Team Liquid, also commented on the partnership: “Social media is integral to our industry, and we’ve been searching for ways to expand our level of insight into this critical area. As data reporting continues to evolve, Team Liquid needed a partner with powerful capabilities, who’s fluent in esports, innovates quickly alongside us, and adapts to find new sources. Zoomph checks all those boxes and more. With their insights, we’ll be able to maximise the value of our partners’ campaigns, and create more of what our fans want to see.”

Adam Wilson

Adam Wilson

Owner and Managing Director