PSG eSports partner with Talon Esports to compete in PCS

PSG eSports partner with Talon Esports to compete in PCS

PSG eSports partner with Talon Esports to compete in PCS

PSG eSports have secured a partnership with Talon Esports to enter a team or teams into the Pacific Championship Series (PCS). PSG eSports is an extension of the French Ligue 1 champion Football club PSG. The PCS tournament is a combination of League of Legends Masters Series and Legends SEA Tour, the tournament will have teams from Taiwan, Hong Kong, Malaysia, and the Philippines.

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In the last split of the PCS, Talon Esports were the champions, winning their rematch with Machi. The new team is set to be called PSG Talon and will focus on the development of new and existing talent, taking an athletic approach when it comes to competitive gaming. The overall aim is to secure a spot in the League of Legends World Championship, which is set to be held in Shanghai in September.

Brand Diversification and Merchandising Director at Paris Saint-Germain, Fabien Allegre, spoke on the deal: “We’re delighted to kick-off this exciting partnership with Talon and to make a return to League of Legends. Esports remains one of the core pillars of the Club’s brand diversification strategy, as we look to enter the next phase of our growth plan.” “As a young and tremendously ambitious organisation, PSG naturally saw Talon as a fitting partner. Whilst this partnership undoubtedly strengthens the Paris Saint-Germain brand visibility in our key markets, and in front of non-traditional football audiences across the globe, we are confident in building a viable Esports business within its own right. Under the leadership of our President Nasser Al-Khelaifi, the Club has long identified the value in Esports and we are committed to investing in the interests of the new generation of potential PSG fans.”

CEO of Talon Esports, Sean Zhang, also spoke on the deal: “We recognize that our fans appreciate performance above anything else, so to partner with a club with the history and pedigree of PSG means taking our game to new levels. We are super excited for the journey ahead and look forward to the success we can create together”

Adam Wilson

Adam Wilson

Owner and Managing Director