Prime League secure partnership with American clothing company

Prime League secure partnership with American clothing company

Prime League secure partnership with American clothing company

League of Legends competition Prime League has secured a partnership with American clothing company Levi’s. As part of the partnership, Levi’s have launched the “Esports Collective”, with the aim of bringing the eSports community closer together and also to give them a voice. The Collective will provide “exciting behind-the-scenes glimpses of the fashion brand and the Prime League.”

A global eSports marketing agency known as SPORTFIVE, but formerly known as Lagardère Sports and Entertainment, worked with the American clothing company to secure this partnership but have also worked with them in their overall eSports presence.

Das kann Bank, BARMER, NicNac’s, Tchibo, Deutsche Telekom, R+V Verischerung, RECARO, and Rockstar are all current partners of the league, Levi’s will fit straight in and join all of these brands.

Adam Wilson

Adam Wilson

Owner and Managing Director