Partnership between Rogue and Kia

Partnership between Rogue and Kia

Partnership between Rogue and Kia

A partnership between Rogue’s League of Legends European team and the car maker Kia has been struck, this new groundbreaking partnership will see the team rolling up in style. The partnership has been confirmed to last one year which will see the LEC side use Kia’s vehicles.

Rogue will be using invested celebrities to create video content for the partnership. A few of the celebrities to be named were Imagine Dragons, Steve Aoki, and Nicky Romero. They are invested in the partner company that oversees Rogue.

Anna Baumann, Managing Director of Rogue Sports Europe GmbH had spoken out about the partnership: "Thanks to the brilliant work of our parent company ReKTGlobal, we at Rogue couldn’t be more excited about our partnership with Kia. Kia with its history of supporting competitive League of Legends at the highest level as sponsor of the LEC is a fantastic fit for our brand. We look forward to presenting uniquely creative content for Kia utilizing what our brand stands for: connecting music icons with League of Legends superstars."

Kia Motors have gained other partnerships, in 2019 they secured a relationship with Riot Games, LEC, this was the first move into the eSports world for Kia. They renewed the relationship earlier this year for the 2020 season.

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