Overactive Media and AcuityAds partner for targeted advertising

Overactive Media and AcuityAds partner for targeted advertising

Overactive Media and AcuityAds partner for targeted advertising

Overactive Media and AcuityAds have announced a partnership that will see both organisations work together on an advertising basis. AcuityAds will be using its own technology and services to help Overactive Media and all connected with the organisation reach the eSports audience in a better format.

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Overactive Media is the parent company of the Toronto Defiant, Toronto Ultra, and MAD Lions. Both Overactive Media and AcuityAds have their headquarters within Toronto.

President and CEO of OverActive Media, Chris Overholt, commented in a release: “Our collaboration with AcuityAds gives us access to industry-leading technology adding more value to our current and prospective partners, and their efforts to reach a changing sport and entertainment audience. In the past two years, we have built meaningful audiences of esports fans that continue to grow as the industry matures and broadens its appeal across demographics.”

Co-founder and CEO of AcuityAds, Tal Hayek, also commented in a release: “We are excited to partner with OverActive Media, establishing AcuityAds as the only programmatic company globally with direct access to such a wide-reaching esports audience. Esports is a dynamic and fast-growing industry that continues to develop unique connections to engage its growing fan base, and we are thrilled to be working alongside a leading global industry brand like OverActive Media.”

Adam Wilson

Adam Wilson

Owner and Managing Director