North Esports partner with YouGov

North Esports partner with YouGov

North Esports partner with YouGov

North Esports has announced they have partnered with data analytics company YouGov. Within this deal, YouGov will have their branding presented on the sleeve of North’s ‘Ragnarok’ jerseys. The two organinsation will be working together to run one of the most extensive market analysis of esports fans.

Alexander Mørch Pedersen, CMO at North Esports, commented: “We continue on our journey at becoming a leading Nordic esports organisation. Partnering up with YouGov will help us get there. “Their proven track record in gathering and analysing data will help us in mapping out the Nordic esports community, becoming even better at seeing and acting on future opportunities as well as substantiating our knowledge within the community. “We believe our YouGov partnership will have an immense impact in helping our current and future partners achieve their strategic goals.”

Account Director at YouGov, Nikolaj Hædersdal Poulsen, also commented: “We are really looking forward to working with North Esports to utilise our consumer data and approach to market analysis to streamline the strategic efforts for North Esports. “YouGov is building a strong global position in esports, where we constantly are monitoring the industry. We have a lot of experience with the American market, and a collaboration with North is an important step to build our presence in the Nordic region.”

Adam Wilson

Adam Wilson

Owner and Managing Director