L’Oreal Paris Men Expert secure partnership with Chiefs Esports Club

L’Oreal Paris Men Expert secure partnership with Chiefs Esports Club

L’Oreal Paris Men Expert secure partnership with Chiefs Esports Club

Chiefs Esports Club has partnered with global skin care brand L’Oréal Paris Men Expert. The partnership will last for the remainder of the 2020 season and will be one of the Australian eSports organisations major partners. The deal will see all of Chiefs Esports Club players be given male grooming products to use.

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The partnership is set to include giveaways and other special events. Chiefs Esports Club tweet has seen rumours on whether content would be a component within the deal. L’Oréal Paris Men Expert have taken steps into the eSports world in previous partnerships and deals, having sponsored a chinese competition for League of Legends which is called LPL.

Marketing Director for L’Oréal Paris Australia, Raagjeet Garg, spoke on the deal: “We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers.”

CEO of Chiefs Esports Club, Nick Bobir, also spoke on the deal: “We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in. L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”

Adam Wilson

Adam Wilson

Owner and Managing Director