LDN UTD Yop’s to Inter-Borough Esports Championships

LDN UTD Yop’s to Inter-Borough Esports Championships

LDN UTD Yop’s to Inter-Borough Esports Championships

LDN UTD has named drinkable yoghurt brand Yop from Yoplait as the official name sponsor of their Inter-Borough Esports Championships. The Inter-Borough Yop Esports Championships is set to begin on December 1st and the aim to try and fight unemployment in young people around the surrounding areas of Hackney, Lambeth, Lewisham, and Kingston.

Players will be competing in FIFA 21 and NBA 2K21 tournament and are also invited to participate in workshops teaching them digital skills such as video content production and graphic design.

Head of Marketing at Yoplait UK, Joanna Goodman, commented: “Yop is committed to championing positive nutrition and supporting teens to live their passions and drive positive change. A source of Calcium & [Vitamin] D, Yop is a great tasting nutritious snacks for players and fans who share our common love for esports, and we are delighted to be able to support LDN UTD in their Esports Champs.”

Founder and CEO of LDN UTD, Oliver Weingarten, also commented: “From our first discussions it was clear that LDN UTD and Yop were very much aligned on values and messaging to the esports community. We are both looking to bring about positive change through education and esports and having someone on board who shares a common goal will enable us to reach more members of the community.”

Adam Wilson

Adam Wilson

Owner and Managing Director