Lazarus agree two year deal with supplement brand XP Sports

Lazarus agree two year deal with supplement brand XP Sports

Lazarus agree two year deal with supplement brand XP Sports

North American eSports organisation Lazarus, has agreed a two year partnership deal with Gaming supplement brand XP Sports. Throughout the duration of the deal, XP Sports will be sponsoring gaming events and players within the Lazarus portfolio.

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The Gaming supplements brand has joined the likes of Logitech G, Lambton College and many other brands within Lazarus long list of partners.

Senior Director of Marketing at Iovate Health Science, Barry Alexander, spoke on the deal: “Capturing the attention of this audience is becoming increasingly challenging, but the team at Lazarus provides a unique way for us to generate the attention of this growing demographic. We could not be more excited to partner with and leverage the extensive Lazarus network to enable the growth of our brand.

CEO of Tiidal Gaming Group, Charlie Watson, also spoke on the deal: “We are pleased to partner with XP Sports as they look to enter the esports market through Team Lazarus. XP was looking for a Canadian gaming partner that would enable them to market their world class energy supplement brand to a growing and younger demographic.” “After careful review, XP decided to work with the number one ranked esports team in Canada on growing activations and creating content to assist them with raising awareness around their leading supplement brand.”

Adam Wilson

Adam Wilson

Owner and Managing Director