Gillette announce The Yard: HBCU Esports Alliance partnership

Gillette announce The Yard: HBCU Esports Alliance partnership

Gillette announce The Yard: HBCU Esports Alliance partnership

Gillette has announced that they have partnered with The Yard: HBCU Esports Alliance and CSL Esports. The Yard: HBCU Esports Alliance is a diversity initiative that is focused on historically black colleges and universities and CSL Esports is an organisation that tries to create opportunities for schools through esports.

The programme has been called “Groomed to Game” and is set to feature Gillette’s SkinGuard razors and chances to win prizes and scholarships throughout the duration of the initiative.

Vice President of Sports and Esports at Gillette, Greg Via, commented: “Our partnership with HEA will allow Gillette to support the nation’s HBCUs and help provide access to the esports ecosystem that hasn’t existed previously. Gillette is dedicated to helping men look and feel their best and with the ‘Groomed to Game’ initiative we aim to help HBCU students feel prepared to bring their ‘A’ game each and every day.”

General Manager and Associate Commissioner of HEA and CEO of HBCU Direct, Rod Chappell, also commented: “HBCU students are playing video games daily but are not a part of the broader esports and gaming ecosystems. Gillette’s partnership will provide support to help educate them on how to engage and advance in many aspects. As they learn to stream and broadcast, Gillette will also help them feel confident by being well-groomed on camera.”

Adam Wilson

Adam Wilson

Owner / Managing Director