Gfinity and Abu Dhabi Motorsport Management enter 5 year deal

Gfinity and Abu Dhabi Motorsport Management enter 5 year deal

Gfinity and Abu Dhabi Motorsport Management enter 5 year deal

Gfinity and Abu Dhabi Motorsport Management have entered in a 5 year deal to create a simulation racing championship. The championship will be called Esports Racing Championship (ERC) and it will be co-owned by both parties, it is also said to be having a “unique format” that hasn't ever been seen in sim racing.

The new championship will feature two seasons placed over one single calendar year, the first of the seasons is scheduled to begin this year but the date of which has not yet been confirmed.

CEO of Abu Dhabi Motorsport Management, Al Tareq Al Ameri, commented on the partnership: “ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision. The Esports Racing Championship will welcome the very best teams and drivers from around the world to compete on a global stage at the highest level. Gfinity is the right partner for this championship with a shared passion and vision and has proven experience of executing world class esports programmes. We look forward to sharing more information about this and other esports initiatives that ADMM and Gfinity will be creating together.”

CEO of Gfinity, John Clarke, also commented: “Motorsports is a key pillar of our strategy and we are excited to be entering into a long-term partnership with Abu Dhabi Motorsport Management. We have a shared passion for the Esports Racing Championship and a desire to build a product that will sit alongside the biggest brands in motorsport. There are millions of gamers that love racing. We have created a format that will excite and draw them into the ERC, giving sponsors and advertisers the opportunity to engage with this typically hard to reach audience.”

Adam Wilson

Adam Wilson

Owner and Managing Director