G2 Esports welcome Pringles as Presenting Partner

G2 Esports welcome Pringles as Presenting Partner

G2 Esports welcome Pringles as Presenting Partner

G2 Esports have established a partnership with snack brand Pringles for its talent scouting series. The deal is set to include Pringles as the official presenting partner of the Berlin based organisations Making The Squad event.

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Making the Squad, is an event that was created by G2 Esports that is now within its this consecutive season. The event is to see prospective players ability that are looking secure a place within G2 Esports organisation and take home a cash prize. This season will be concentrating on Fifa.

Senior Marketing Activation Manager at Pringles, Andreas Billker, commented on the partnership: “We are proud to announce ourselves as the presenting partner for the third series of Making The Squad. G2 are one of the most innovative and creative brands in esports, so we are hugely excited as to the possible opportunities this partnership offers to our brand and our global customer base.” “In Pringles’ longstanding commitment to the esports and gaming scene, this partnership with G2 and the triad with FIFA is the best next step to progressively anchor our brand in the community.”

Commercial Director at G2 Esports, Lindsey Eckhouse, also commented on the partnership: “We are hugely excited to embark on the third series of Making The Squad with PRINGLES on board as our presenting partner. PRINGLES is an iconic, household name brand that resonates with consumers globally. The annual release of FIFA is one of the biggest moments on the global gaming calendar.”

Adam Wilson

Adam Wilson

Owner and Managing Director