Fnatic enters partnership with Xcite

Fnatic has announced an exclusive retail partnership with Xcite by Alghanim Electronics. This partnership will be the first time that Fnatic Gear products will be available for fans to purchase in the Middle East. The European esports organisations products will be seen in over 50 stores across Kuwait and the KSA by next year.

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Category Manager for Kuwait and the KSA at Xcite, Waseem Sultani, commented: “The launch of Fnatic across Xcite showrooms in Kuwait and the KSA will allow gamers to experience the best in class gaming products.”

Category Head at Xcite, Nishant Sharma, commented: “We are excited to launch Fnatic across our stores. This will provide a quality offering for gamers and esports enthusiasts.”

Founder and CEO at Fnatic, Sam Mathews, commented: “We are always looking for ways to seek out, level up and amplify every gamer on the planet, and having Xcite as our exclusive retail partner allows us to reach and interact with the growing esports market across the Middle East. We are thrilled to get our products in the hands of gamers who haven’t been able to experience them before.”