DreamHack’s NLC establish partnership with Mastercard

DreamHack’s NLC establish partnership with Mastercard

DreamHack’s NLC establish partnership with Mastercard

DreamHack have established a partnership with Mastercard for its upcoming tournament Northern League of Legends Championship (NLC). The tournament organizer will partner with Mastercard throughout the 2020 season and will serve as the official partner for the whole competition.

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Throughout the year, Mastercard will be offering “Priceless Play of the Match”, which will reward fans that will watch the NLC competition. This partnership isn’t going to be the first for Mastercard, they expanded their global partnership with Riot Games last year in August to cover the North American league (LCS).

Co-CEO of DreamHack, Roger Lodewick, spoke on the deal: “Esports continue to grow and thrive, so we couldn’t be happier to welcome Mastercard to the DreamHack family and their ongoing support of this industry. We greatly value this partnership and look forward to offering even more content to our fans of the NLC.”

Vice President of Marketing at Mastercard in the UK, Ireland and the Nordics, Agnes Woolrich, also spoke on the deal: “League of Legends is central to our increasing support of eSports around the world, so we are delighted to be partnering with DreamHack on the new Northern League of Legends Championship. We are honoured to be playing a part in bringing the gaming community across Northern Europe together, especially in these challenging times. We look forward to celebrating the best of League of Legends play, as well as helping fans get closer to their passion through unique priceless experiences and rewards.”

Adam Wilson

Adam Wilson

Owner and Managing Director