Connexi partner with the British Esports Association

Connexi partner with the British Esports Association

Connexi partner with the British Esports Association

The British Esports Association has established a partnership with Connexi, a sponsorship marketplace. The partnership has an aim to educate “non-endemic brands” about different opportunities for partnerships and sponsorships within UK eSports.

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The Connexi platform allows business owners to place their rights on the marketplace to attractive prospective partners so they can view and develop new partnerships. This platform has the aim to secure new eSports business the ability to secure commercial deals.

CEO of British Esports Association, Chester King, spoke on the alliance: “The UK esports scene is an exciting place to be right now. We do however recognise that we still need to catch up with other regions when it comes to brand engagement. This new partnership will help organisations from grassroots to household names gain new brand partnerships.”

Founder and CEO of Connexi, Rory Stewart-Richardson, also spoke on the alliance: “Connexi welcomes the opportunity to support both sides of the handshake. We believe the partnership with British Esports enables us to bridge the fundamental challenge of all parties being able to explain their opportunities, expectancy and ROI.” “We have seen phenomenal growth in this area and are fully engaged in this exciting challenge of ensuring brands are talking to the most commercially relevant esports assets.”

Adam Wilson

Adam Wilson

Owner and Managing Director