BLAST Bounty Hunt secures KitKat as sponsor

BLAST Bounty Hunt secures KitKat as sponsor

BLAST Bounty Hunt secures KitKat as sponsor

BLAST Bounty Hunt have secured sponsorship from the chocolate treat brand KitKat. The Dota 2 event has been sponsored by KitKat and the deal will see the snacks branding on display throughout the tournament, the sponsorship will also see opportunities during the tournament which will begin on the 9th of June and will end on the 13th of June.

The tournament will include top eSports teams like OG Esports, Team Secret, and Team Liquid, they will be batting it out for a total prize pool of $150,000 (£117.499) and the tournament will last a total of 5 days.

Commercial Director for BLAST, Leo Matlock, has spoken on the deal: “We’re thrilled to add a brand as reputable and well-known as KitKat to our family of partners ahead of BLAST’s first Dota 2 tournament. KitKat is a global brand and we are proud that they have chosen BLAST to further develop their burgeoning esports strategy with a bespoke partnership that maximises our far-reaching and innovative tournament approach.”

Marketing Manager for KitKat in Europe, Middle East, North Africa at Nestlé, Georg Fischer, has also spoken on the deal: “KitKat has always been about a smile in the break and getting a fresh perspective which is also very relevant in gaming and the highly competitive esports environment. We made our first steps in esports earlier this year and were overwhelmed by the positive feedback from fans, teams and partners alike. This confirmed the strong fit between KitKat and the community, and we look forward to a great collaboration with BLAST to bring meaningful, fun content and surprises to the Dota 2 Bounty Hunt!”

Adam Wilson

Adam Wilson

Owner and Managing Director